Creating games for spaces that need more play
Noodle Goose is an independent creative studio creating immersive, custom-designed games for industries that thrive with play. These include marketing, education, healthcare, tourism, television and entertainment.
Whether it’s a scavenger hunt for a brand activation, a board game to teach hand hygiene, or the next great reality show, we turn bold ideas into unforgettable experiences.
Audiences — from consumers to corporate clients — are increasingly seeking experiences that are engaging, emotionally resonant, and relevant to their real-world goals. However, many products in these spaces fall short of creating authentic connection. Noodle Goose fills this gap by designing games and reality-based experiences that integrate story, play, and purpose — helping players explore potential, strengthen social bonds, and apply what they experience to real life action and decisions.
We believe games are some of the most effective tools for change and we’re on a mission to prove it. If your industry is facing an engagement challenge, we’re here to help solve it through the power of play.
Our Story
Noodle Goose started as an answer to a question: How can we help the game industry design games that help people explore who they are, grow through play, and connect more deeply with themselves and others? Our games aren't just fun — they're human, purposeful, and clinically grounded for accessibility to reach any audience.
In short, Noodle Goose creates games for industries that need more transformative play.
Public & Non-Profit Wing
Partners with educators, museums, municipalities, and social organizations to develop serious games that teach, engage, and inspire - using video games, boardgames, live simulations and roleplays.
Creative Wing
Dreams big - consulting on branded entertainment, marketing games, and someday producing the next Survivor or Traitors-style hit show.
We specialize in concept design, narrative, mechanics, and engagement strategy - and work with trusted collaborators to bring those games to life across formats: physical, digital, or hybrid. Clients may use our game as a testing ground to explore their strengths, weaknesses and abilities in an emotionally dynamic setting.
At Noodle Goose, we understand how to harness the power of play to benefit both clients and users for impactful and transformative initiatives.
Honk Honk
Upcoming Projects
Projects in active development
Games For Learning
Learn to Joke Game
Using our unique blend of clinical expertise and a fun and engaging approach, we are excited to introduce a game designed to enhance social and language skills for young people. Our goal is empowers youth to take charge of their own social interactions and embrace their unique communication styles. Join us in demystifying humour and joke-telling in this narrative game!
Play a demo of our game designed to help children understand jokes here.
Reality Game Formats
Competitive Game Shows and Immersive Play
Working Title: Persistence- An original game of social maneuvering that challenges players to exercise their charm, wit, strategy and brawn. Contestants will face a series of thrilling challenges, from mind-bending puzzles to team challenges that bring viewers to the edge of their seats. Each episode promises intense competition and unexpected twists. Who will rise to the occasion and claim victory in this battle of wits and endurance? Similar to "Survivor" or "The Traitors".
Consulting
From Mundane to Magic
Making content and traditional practices fun and engaging is our specialty. Through a clinically vetted approach, we utilize proven strategies to enhance information retention and boost performance. We bring your work to life with interactive elements, relatable examples, and storytelling. Let us help you captivate your clients with a memorable experience!
Our Team
Karen Mak
I see making and playing games as an act of magic. All play involves mysterious and supernatural forces… our minds and hearts! I've performed my acts of magic as a gameshow producer, host, and as a registered Speech-Language Pathologist in Canada since 2012. From 2025, I began leading Noodle Goose to give people more opportunities to discover their own superpowers through play.
My game design and production have been featured in my original game-based speech & language therapy programming, on Rob and Akiva Need a Podcast on the RHAP podcast network, and in several Online Reality Games I've designed and produced for. These include social deduction games, dating games, creative competitions and contests.
When not prototyping and community building, you’ll find me hosting experimental social game nights and learning to speak Cantonese to connect with my cultural heritage!
Dan Kilby
I’ve been obsessed with games since the N64 era and I’ve never really stopped. Over the years, I’ve built a career as a writer, strategy game designer, and award-winning film and TV director, but at my core, I’m just a silly goose who loves loving things. I have a robust background in marketing, creative writing and strategy, which helps me think both creatively and critically when building games and experiences.
For over a decade, I’ve been a lead on Endure, a live reality social deduction game that has challenged more than 500 contestants across 15 seasons and hundreds of hours of content. I’ve always been fascinated by the psychology of games - what makes people tick, bond, turn on each other, and work together - and I bring that same love of complex systems and human behavior to everything we create at Noodle Goose. I'm beyond excited to help bring weird, heartfelt, strategic, unforgettable games into the world with this team.
In my spare time I am playing sports, games and writing stories to keep people smiling.