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Independent Canadian game + experience studio · Make good games. Do some good. Have a weird time.

Games · Events · Useful chaos

Games for spaces that need more play.

We build games, live experiences and strange little worlds that bring people together.

Noodle Goose is an independent Canadian studio making original games, immersive events, competition formats and playful experiences for entertainment, learning and business.

The wild Noodle Goose mascot

Games · Events · Creative services

The world has enough boring stuff.

We make more reasons to play—on screens, around tables, inside events and anywhere people need a better way to connect.

Games

Video games, board games, social strategy formats and game-based learning experiences that are genuinely fun first.

Events

Immersive fan experiences, live game shows and community events designed to make people feel like part of the story.

Creative Services

Custom games, branded challenges, playtesting, workshops and consulting for organizations ready to do something less expected.

$30K+

Gross fan-event revenue

130+

Game jam participants

10,000+

Goose COMMUNITY

1000+

Discord community

LEVEL 08
Level 8 of You Can Change the Wor(L)d, a pirate ship-inspired game level based on the Swim into the Sun experience

You Can Change the Wor(L)d · Level 8

Real world → game world

What if your event became a game?

For Swim into the Sun, we did not stop at making a pirate-ship experience. We took the world we built on the water and turned it into the inspiration for Level 8 of You Can Change the Wor(L)d.

The event became the game. The game became part of the world.

This is how we think about immersive brand connections: not just putting a logo inside an experience, but making the experience itself playable.

Played with · Supported by · Featured in

Unity

CRUSH Soda / Kraft Foods

Wero

Catering Partner

Ran Foods

Toronto Games Week

Choose a toy to see how we played together.

Karen and Dan dressed for a fan event aboard a tall ship

About Noodle Goose

We started by doing things “wrong.”

We met in an online reality-game community, playing social strategy games built around bluffing, alliances, chaos and outthinking the people around us. It was not the traditional path to starting a game company. We took the risk anyway.

Our first games used game-based learning to support autistic youth working on communication, leadership and the transition to adulthood. No boring worksheets disguised as games. No purpose stapled onto the side. If the games were not genuinely fun, they did not make the cut.

That became our DNA: clever, accessible experiences with heart, purpose and just enough chaos.

Make good games. Do some good. Have a weird time.

Meet the co-founders

Two brains. One goose.

★ Founder Cards · Series 001 ★
Noodle Goose Founder001/002
Karen Mak, Noodle Goose co-founder

Co-Founder · Game Designer · Producer

Karen Mak

Karen brings together game-based learning, healthcare, community building and game-show production. Her work helps people discover their strengths through play—and makes sure the magic works for the people actually playing.

10Heart
10Magic
Ideas
Noodle Goose Founder002/002
Dan Kilby, Noodle Goose co-founder

Co-Founder · Game Designer · Creative Director

Dan “Kilby” Kilby

Dan is a strategy-game designer, marketer and award-winning filmmaker fascinated by the psychology of play. He brings story, spectacle and human behaviour together to build weird, strategic experiences people remember.

9Strategy
10Chaos
Goose

Original games

Play weird. Learn something.

Original games for entertainment, learning and the satisfying moment when a ridiculous idea suddenly works.

Three-round puzzle arcade

Change one sound. Change the wor(L)d.

Solve three tiny transformations to earn your official Goose Rank. Wrong answers are allowed. Dignity is optional.

123

Round 1: Turn FART into a tasty dessert.

Choose the replacement tile that solves the clue.

F A R T
Choose a tile
You Can Change the Wor(L)d game artwork
Word puzzle game

You Can Change the Wor(L)d

Change one sound and transform the world. Turn plants into pants, a fart into a tart and wordplay into a strategic adventure.

Coming of Ages game artwork
Adventure game

Coming of Ages

A time-travelling 2D adventure about growing up, making it on your own and surviving the everyday chaos of human history.

An immersive Noodle Goose learning experience
Game-based learning

Escape the Ordinary

An immersive life-skills escape room where neurodiverse youth tackled budgeting, transit, cooking and household chaos through play.

Free game access

Use your noodle.

Get free one-minute word challenges, studio updates and early access to upcoming games.

Immersive events

We bring the energy.

Fan experiences, community gatherings and live games that feel bigger, stranger and more alive than a standard event.

Swim into the Sun fan experience artwork

Flagship event case study

Swim into the Sun

A risky private Toronto Harbour experience where the ship became a real-world game level—and the bet generated $30K+ in gross revenue.

Full case study
You Can Play This Game Jam award artwork

Accessible design

You Can Play This Game Jam

Our accessibility-focused game jam challenges creators to treat access as an act of exciting game design—not a compliance checklist.

Full case study

Live game shows

Put your audience inside the game.

We design and produce game-show formats for live events, brands and communities—from stage-ready competitions to custom challenges built around your people.

A Noodle Goose live game show

Creative services

Bring us the strange problem.

We help organizations make experiences more playable, memorable, inclusive and useful.

Custom games + challenges

Original branded games, competition formats, puzzles and interactive challenges for entertainment, education, marketing and events.

Event production

Creative concepting, programming, hosts, games and audience participation for immersive events and fan experiences.

Playtesting + format testing

Participant recruitment, facilitated sessions, rules evaluation, fairness analysis, audience feedback and actionable reports.

Consulting + workshops

Game development, accessibility, game-based learning, creative strategy and hands-on sessions for teams and emerging creators.

Step 01

Tell us the goal

Audience, problem, dream or gloriously unfinished idea.

Step 02

We make it playable

Concept, mechanics, story, accessibility and production plan.

Step 03

People play it

Prototype, test, facilitate and learn from real players.

Step 04

We make it sing

Refine, launch and create the moments people remember.

Contact

Let’s make something worth honking about.

Tell us what you are building, who it is for and why it needs more play.

Good reasons to get in touch

Custom games · Workshops · Playtesting · Fan experiences · Live game shows · Sponsorships · Speaking · Creative partnerships

Noodle Goose Community

COME PLAY WITH US.

Games, events, terrible ideas, good ideas and the people who somehow decided to join us for all of it.

JOIN THE DISCORD → Bring your weirdest idea.